I bet many of you are wondering and asking yourselves “what’s with the change? didn’t you just rebrand last year?” Yes and Yes!
I had graduated from college and I naively thought that once I did I’d be set in my career, but I quickly realized I was left wondering “ok, what’s next?”. The easiest thing was to go back to wedding photography. I had created a name for myself and even though I had pulled away a bit people knew me as “Andrea – the wedding photographer”. BUT, I had finally reached a great point in my life after battling anxiety and depression, I was off my meds and I didn’t want to go back to something that would trigger it again. Then came covid-19.
It was at that moment that I realized God knew the bigger picture for my life. I hadn’t booked any weddings for 2020 and I only had one pending, (which had to be postponed till September) but hearing the stories of many other vendor-friends in the industry and how they’re dealing with cancellations and having to refund their client’s money gave me anxiety. It also confirmed what I had been feeling for a while, it was time to pivot.
What do I mean by pivot? Well… I’m still a creative, I still photograph things… A LOT. Even if it’s just the food that I cook. So it was time to redirect what I was going to be photographing. The biggest thing I realized as a wedding photographer? It was so hard to make friends in the industry. I mean real, authentic friendships, especially with other women. So many of the amazing women I’ve met lately suffer silently from anxiety, comparison and insecurities; feeling like they’re not good enough. But the worst thing they say they feel is loneliness… and I knew the feeling so well. It was at that moment that I realized I didn’t want anyone else to feel the way I felt. It was time to step in and help each one of them market themselves so that they could regain their momentum as a wedding photographer or even just as a woman in the creative industry.
The first woman I worked with in the industry was Yvette, from the Salvage Snob and I loved being able to create content for her last year. The second “Boss Babe” I’ve been working with this year is not in the event industry but she’s a realtor and interior designer and she’s become one of my best friends – Brittani, from the Brookins Team. We had been actively working on her Social Media content and marketing to her target audience before the pandemic hit and now we had to “pivot” and have her learn how to create her own content by getting behind the camera.
This is when I discovered I went to school for Marketing and Advertising, but there’s a difference in having a job and in fulfilling your purpose and calling. From the comfort of my bed I decided I was going to fill in the gap for those women, I was going to create content for them and help them market themselves to their ideal clients and target audience by helping them share their stories.